Our Story

Founded by a former architect who chose to leave her career mid-life for a passion-fueled venture into the rich and diverse culture of Japan, Super Pig is more than just a store—it’s a gateway to the Land of the Rising Sun. Our founder was captivated not only by the innovative products but also by the breathtaking landscapes, exquisite cuisine, and deep cultural heritage of Japan. Motivated by this passion, she launched Super Pig, based in the UK, to share the best of Japan with those far from its shores.

The name Super Pig is inspired by the founder’s Chinese zodiac sign and the phrase "when pigs fly," embodying the spirit of making the impossible possible. In Japanese culture, pigs symbolize prosperity and good fortune, reflecting our mission to bring you the very best.

At Super Pig, we are dedicated to bringing you a meticulously curated collection of Japanese skincare, lifestyle products, and unique finds that embody the essence of Japanese craftsmanship and beauty. Each item in our collection is chosen with the intent to introduce the incredible innovation and tradition of Japan to your daily life, no matter where you are.

Join us in exploring a world where the beauty of Japan is made accessible through Super Pig. Here, you can experience the charm and sophistication of Japanese culture, from its groundbreaking skincare innovations to its artisanal products. Let Super Pig be your personal guide to all things Japanese, celebrating a fusion of tradition and modernity in every product we offer.